Image Source: https://www.ndtv.com/
Even in the toughest of times, humans manage to find hope. No better way to illustrate this than with a montage of some of the most poignant moments from last year, when people from across the world came together and helped each other amid the coronavirus pandemic. A viral advertisement from Coca-Cola does just that – juxtaposing some of the issues that cropped up as people adjusted to ‘the new normal’ with heartwarming shots that show how the world is overcoming these challenges. The ad was shared on Twitter this morning by industrialist Anand Mahindra, who thanked Coca-Cola for delivering a message of hope and optimism.
Although it was released last year shortly after the pandemic struck, the ad is relevant even today as India battles a ferocious second surge of COVID-19. It shows how the barriers put up by social distancing were brought down with the help of technology, how scare-mongering was challenged by “care-mongering” at every step, and how people rediscovered love and devotion even as they stayed away from loved ones.
The two-minute and 14-second video ends with a message for the “heroes of humanity” – “Thank you for filling the glass with kindness and hope.”
“Optimism. A universal religion we can all belong to… Thank you Coca Cola,” wrote Anand Mahindra while sharing the ad.
The ad has been viewed more than 15,000 times on the microblogging platform since being posted this morning. Some praised it as “lovely”, while others thanked the soft drink manufacturers for creating the montage.